A New Look
Things are looking a bit different around here.
With a year of running Nomadic Citizen under my belt, 2018 started off with me taking a few weeks to think about what I wanted to do differently, the direction I wanted to take things in, and how I wanted to see things grow (and change). The result? While the mission and values are the same, there have been some significant changes. I decided to go back to some original ideas I never implemented and to invest in Nomadic Citizen in ways I had wanted to but was afraid to. One of those ideas is to work in 'collections.' In short, this means that about 3 times a year you will see new focused collections of 9-12 products. Some will be regular collections - frequently restocked. Others will be limited edition meaning once they're gone - they're gone. I feel really good about this new way of working and think that, as a result, you'll see better developed products, better executed releases, and more focused content. There were new crafting techniques I wanted to explore and after tons of research and exchanges am happy to be collaborating with not one but four new artisan groups that are masters of these techniques - those collections are in different phases of production so stay tuned. I also decided to finally invest in Nomadic Citizen's branding. Investing equals money and as a small business it can be hard to decide where to best put that money. But, with little reservations, I decided to invest since so much of where I want to take Nomadic will be influenced by this and branding is hugely important when building a small business. With all of these changes, which are kinda major, I decided to take the plunge and refresh the site to better reflect/align with the new direction and new look. All of these changes, and many more, took the better part of the year to execute (some are still in the works!) and now, here we are at the end of August, and I'm so happy with how everything has turned out.
Of course, I have a few people to thank because I could not have done this alone:
I want to give a huge shout out to my graphic designer Kevin who took my jumble of ideas, vision, inspiration, and turned it into a beautiful and cohesive branding identity that fully embodies my vision for Nomadic Citizen in ways I couldn't articulate. He just got me. I actually have a post coming up all about the new visual identity because good branding is really about so much more than a pretty typeface and cool logo and I can't wait to share all of the pieces he created.
I have to thank the individuals on the ground in-country who support me in communicating with the artisans and connecting with new artisan groups. A huge thank you to the many talented artisans I partner with who work hard to bring Nomadic Citizen collections to life because truly, without them Nomadic Citizen couldn't exist. I am so proud to be able to support them in this way.
I have to thank my family - especially my sister - who endlessly supports me and Nomadic even when they don't fully understand it and my nieces who always show up to my pop-markets with the biggest smiles and loveliest flowers. My friends who are always the first to give honest feedback and insist on paying full price - just like everyone else. And to my like who listens to me blabber on and on non-stop about the frustrations, challenges, successes, potential, and even the smallest of details without ever complaining and supports me always. And then, my love Howard who never leaves my side (or lap) as I spend hours on the computer doing everything from research to answering/sending emails to designing this site.
And of course, all of you who have continuously supported Nomadic Citizen since the beginning - believing in the vision and investing in handmade goods from faraway places when you could so easily go to a big box store. Supporting artisans in ways that make a difference. Being patient with me when orders have taken a little longer than expected (don't worry - that's figured out now!). Please don't think I take your support for granted for one second.
I hope you enjoy the new site, look, and are as excited for what's to come as I am.